Scope:
Branding
Typography
Art Direction
Creative Process is a video series for Fast Company Magazine where leading creatives across fashion, film, tech, automotive, beauty, and beyond revisit three of their most iconic works. The visual identity is playful, colorful, and vintage-inspired, drawing from references like film marquees and “cut along the dotted line” graphics. The system was designed to highlight each guest while capturing the energy and experimentation of the creative process, all within a flexible toolkit the video team can easily adapt across episodes.
Creative Director: Mike Schnaidt
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